Project Spotlight
Grand Opening:
Ronald D. Schmeichel Building for Entrepreneurship and Innovation
When Morrissette Institute for Entrepreneurship (MIFE) came to us for the grand opening of The Ronald D. Schmeichel Building for Entrepreneurship and Innovation, they envisioned an experience that would reflect the transformative power of the space itself.
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Our mission was clear: Create an activation that showcased their vision for their state-of-the-art facility while leaving a lasting impression on everyone who attended.
The Challenge:
Create a Grand Opening Fit for a Groundbreaking
$10-Million Facility
MIFE champions a culture of entrepreneurship that is diverse, inclusive and designed to inspire the next generation of innovators.
The team wanted an activation that would showcase building’s cutting-edge features and program offerings, while igniting excitement and inspiring the community.
Our Approach:
Seamless Collaboration for an Unforgettable Launch
In curating this activation, we became a seamless extension of their team. We dove in, working side by side with 70+ staff members, 10 departments and over 60 volunteers to bring their vision to life.
In just 22 hours, we orchestrated seven dynamic events that left attendees buzzing and the launch unforgettable.
The Impact:
Sold-Out Events,
High Engagement &
New Donation Leads
The event met and exceeded expectations!
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2,542 registered guests — 27% above the original goal
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4 sold-out events, each one drawing in an eager crowd
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New donor leads, setting the stage for ongoing support
Memorable moments: $10,000 in giveaways, a keynote by Gary Vaynerchuk, a performance by Western’s award-winning cheer team, and a pitch competition showcasing the next generation of entrepreneurs.
